Why Own a Jeep Wrangler?

by Dave Ward | Charge the Summit

Why Own a Jeep Wrangler? | by Dave Ward of ChargetheSummit.com

The Jeep, much like the mustache, is one of the quintessential expressions of maleness.

Why Own a Jeep Wrangler?

Every man should own a Jeep at some point in his life. Now, when I say “Jeep,” I mean a proper Wrangler or Wrangler Unlimited. [No offense to my Cherokee brethren, but that’s an SUV at the end of the day.] When you figure out how to take the roof and doors off, then we will be comparing apples with apples.

I have a friend that owns a ’79 Alfa Romeo Spider (he just sold his Wrangler Unlimited), and I think Jeep ownership is similar. Why? Because, at times, the Jeep is brilliant. It does some things so exceptionally well, that you’ll tolerate the abject misery that surrounds these moments of brilliance. HOWEVER, don’t walk into a Jeep thinking its all going to be roses and champagne. It won’t be.

Oh, but the ability to remove the roof and the doors just simply kicks ass. Here in San Diego this feature is magnified. If you live where there’s actually weather…well, this will piss you off.

About Dave Ward

Retired lawyer turned marketer that spends a lot of time doing cool shit.

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